Luxury marketing techniques applied to superyachts

 June 11, 2018

“How do luxury brands in different sectors engage with ultra-high-net-worth individuals?” – ask There have been many discussions about the often mediocre marketing techniques of the superyacht market. Evidently, as yachts are some of the most expensive products on earth, the target customer base is limited to a small, select group, but as the number […]

The role of Art in modern Sales and Marketing

 January 20, 2013

The days of agressive sales strategies and of buying advertisements by their weight have expired. These were strategies of the 80s. There are two paths that lead to real results, to increase of income: a., to excel in something and to appear in a unique, creative way, b., to create sales strategies by recommendations. There […]

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