Luxury marketing techniques applied to superyachts

 June 11, 2018

“How do luxury brands in different sectors engage with ultra-high-net-worth individuals?” – ask superyachtnews.com There have been many discussions about the often mediocre marketing techniques of the superyacht market. Evidently, as yachts are some of the most expensive products on earth, the target customer base is limited to a small, select group, but as the number […]

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