MCFW© 5th edition supports Princess Charlene of Monaco Foundation – reports Celina Lafuente de Lavotha/MonacoReporter.com.
From Thursday, June 1 through Saturday, June 3, 2017, the Monte-Carlo Fashion Week (MCFW©) will take place in the Principality Under The High Patronage of HSH Princess Charlene of Monaco. This highly anticipated Monegasque event dedicated to international fashion will be held at the new Fashion Village of Fontvieille in Monaco that will be transformed into a glamorous catwalk. (In the photo from the MCFW© 2016 edition: Marcos Marin, Stella Jean, Federica Nardoni Spinetta, President of Chambre Monégasque de la Mode, H.S.H. Princess Charlene of Monaco, Philipp Plein, Giovanni Gastel © Kasia Wandycz / Palais Princier)
The concept of fashion week began in Paris, when marketers would hire women to wear couture items in public places, from racetracks to salons. These parades evolved with time and gradually become social events of their own. In French, runways shows are still called défilés de mode, literally fashion parades today. The most prominent fashion weeks are in New York, London, Milan and Paris, followed by others in important cities in the USA, Europe and Asia, and for its 5th consecutive year the Principality has its own version of the Fashion Week, with three days of glamorous runways, presentations, conferences and lifestyle events geared to the international fashion community.
Organised by the Chambre Monégasque de la Mode (CMM), presided by Federica Nardoni-Spinetta and a team of highly accomplished and experienced men and women, it counts with the continuous support of the Government, the City Hall and the Tourism Office of the Principality of Monaco. With each new edition the MCFW© gains in prestige thanks to the participation of relevant names in the international fashion arena, and a parterre formed not only by celebrities from the international Gotha who usually frequent the Principality, but also buyers, retailers, department stores, international journalists and social influencers.
The Executive Organizing Committee of this highly anticipated event agreed to celebrate its increasing success through social responsibility by supporting the Princess Charlene of Monaco Foundation. Launched back in December 2012 by HSH Princess Charlene of Monaco, the Foundation’s primary objective is to save lives by putting an end to drowning. Its mission is to raise public awareness about the dangers of water, teach children to swim while learning safety measures through the “Learn to Swim” and “Water Safety” programs. The Foundation is equally involved in communicating the values of sport such as discipline, respect for oneself and for others, determination and teamwork. The “Sport & Education” program is based on the belief that sport is a tool that contributes to the wellbeing and development of children.
Celebrating Italian National Day with revolutionary designer Chiara Boni
The Monte-Carlo Fashion Week 2017 will coincidentally be held during the Italian National Day on Friday, June 2 and will celebrate the Made-in-Italy with an exceptional guest, Chiara Boni, the renowned and revolutionary Italian designer. She will have the honour of closing the runway on Friday, June 2 with her collection Chiara Boni – La Petite Robe.
The three-day program will be rich in events with B2B rendez-vous for the fashion business and runway shows where talented designers will display their latest collections, going from bold to basic with glamorous models trotting the catwalk wearing top accessories picks, an event of influencing trends for the upcoming season. To start with a bang this year the MCFW© will open with an exclusive Dinner Gala & Awards Ceremony on Thursday, June 1, 2017, at the magnificent and legendary Oceanographic Museum of Monaco.
Originally Published by Celina Lafuente de Lavotha at MonacoReporter.com