Lacoste Replaces The Iconic Crocodile Logo To Raise Awareness About The Endangered Species

 March 4, 2018

Lacoste
Lacoste - Endangered Species / Photo: Lacoste


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Lacoste, a world-famous French clothing brand, replaced its iconic crocodile logo with endangered animal images to spread awareness about these species and dangers that they are in.

Lacoste

Lacoste – Endangered Species / Photo: Lacoste

In a collaboration with the International Union for Conservation of Nature, Lacoste presented ten new designs of their iconic polo-shirts. Each of the ten featured animals are on the brink of extinction. The number of polos produced for each series corresponds to the remaining population sizes in the wild.

By purchasing the shirts, people are participating in helping IUCN and Lacoste in the fight for wildlife conservation worldwide.

Lacoste

Lacoste – The Burmese Roofed Turtle / Photo: Lacoste

The Burmese Roofed Turtle

The future of this spectacularly-colored freshwater turtle native to Burma looks rather dark. Rampant egg collection for local and distant consumption, easily predictable nesting sites and reproduction periods make it an endangered species with man as its first predator.

Lacoste

Lacoste – The Javan Rhino / Photo: Lacoste

The Javan Rhino

Javan Rhinos are very rare, quiet and solitary animals. They are now only found in Indonesia, under the protection of the Rhino Protection Unit, both in plains and rainforest. They are endangered because of their low reproduction rate as well as intensive poaching for their horns.

Lacoste

Lacoste – The Northern Sportive Lemur / Photo: Lacoste

The Northern Sportive Lemur

This primate measures just over 50 centimeters from head to tail and weighs around 800 grams. It can be found in the dry forests of Northern Madagascar. Intensive poaching and the destruction of its habitat for agriculture and deforestation make it a critically-endangered species.

Lacoste

Lacoste – The California Condor / Photo: Lacoste

The California Condor

With a wingspan that can reach 3 meters, the California condor is the largest flying bird in America. Its bald head is red orange while its large body is covered in black feathers. Its survival is threatened by lead poisoning and human-induced garbage that pollutes its natural habitat.

Lacoste

Lacoste – The Kakapo / Photo: Lacoste

The Kakapo

This flightless, nocturnal parrot with yellowish moss green and brown plumage is native to New Zealand and can measure up to 60 centimeters. The male kakapo produces a strange and powerful ‘boom’ call to attract females. It is an endangered species mostly because of its very low reproductive rate.

Lacoste

Lacoste – The Vaquita / Photo: Lacoste

The Vaquita

The Vaquita, or Gulf of California porpoise, is a solitary sea mammal that enjoys swimming at a leisurely pace in shallow waters. It weighs around 48 kilos on average and measures 1.5 meter in length. It is a critically endangered species due to shrimp gillnets in which it can get entangled.

Lacoste

Lacoste – The Anegada Ground Iguana / Photo: Lacoste

The Anegada Ground Iguana

This iguana, native to the British Virgin Island of Anegada, is an herbivore that can weigh up to 6 kilos and measure over 60 centimetres and live in the tropical dry forest. Unfortunately, cattle breeding and agriculture make their habitat shrink and feral cats and dogs find them quite tasty.

Lacoste

Lacoste – The Cao-vit Gibbon / Photo: Lacoste

The Cao-vit Gibbon

This ape is one of the rarest in the world. Despite weighing between 5 and 10 kilos, the Cao-vit Gibbon can swing from branch to branch with great agility. This gibbon can be found in a forest located at the border of China and Vietnam, where deforestation reduces its habitat.

Lacoste

Lacoste – The Saola / Photo: Lacoste

The Saola

These shy and solitary herbivores lead a quiet life in the forests and mountains of Vietnam and Laos. But their survival is threatened due to intensive poaching in the area, making the saola one of the only large mammals in critical danger of extinction.

Lacoste

Lacoste – The Sumatran Tiger / Photo: Lacoste

The Sumatran Tiger

This carnivore, which can weigh up to 100 kilos and measure up to 2 meters in length, lives in Indonesia. It is genetically distinct from other territorial tigers and constitutes a subspecies in itself. Nowadays, the main threats it faces are poaching and deforestation.

Lacoste

Lacoste – Endangered Species / Photo: Lacoste

Originally published at Bored Panda, more info: lacoste.com

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